zweipunkt AG makes data decision-ready. We help companies capture, structure and use their data in a way that creates reliable decision-making foundations and tangible business impact.
Our services range from digital analytics, business intelligence and data engineering to data activation in marketing and sales. We assess existing analytics and tracking environments, identify weaknesses, and develop future-proof solutions that are pragmatic, privacy-compliant and tailored to each organisation.
Our areas of expertise:
-Digital analytics with Google Analytics, Tealium, Adobe Analytics and other platforms
-Design, implementation, audits and optimisation of tracking, consent and analytics environments
-Business intelligence, reporting and dashboards
-Data engineering and modern data platforms
-Marketing Data Hub and data activation
-Data privacy, consent management and tag management
We work closely with leading technology providers such as Adobe, Google, Salesforce/Tableau, Usercentrics, Tealium and Contentsquare. As a Swiss specialist, we combine technical depth with a strong understanding of business processes, enabling teams to use data effectively and sustainably.
